U Up? Live

This event lived across a lot of surfaces. I designed all the environmental graphics, from the step-and-repeat and touch-up bar backdrop to the Times Square marquee, mirror decals, audience paddles, and take-home postcards, weaving the Betches, U Up?, and Drybar logos together consistently across every physical touchpoint.

Three distinct brand identities, one cohesive campaign. I designed a full suite of promotional Instagram assets that unified Betches, U Up?, and Drybar into social content built to sell tickets and feel native to the platform.