Betches Book Club

Betches Book Club needed a mark that could stretch across a phone screen, a printed tote, and a full-scale banner. I built a flexible visual system with a warm, playful tone that held together everywhere it lived.

Every physical touchpoint was designed in-house: banners, bookmarks, tote bags, napkins. The goal was for guests to feel the brand before they even walked in the door.

The event needed to sell itself online before it could deliver IRL. I designed a full suite of social assets, including an invitation, article banners, and a podcast cover, built for scroll-stopping while staying true to the event's visual identity.